Business is more about the customer than it is about the product or service you’re selling.  This is especially true for real estate. On a daily basis I see agents working hard at generating leads and growing their business, yet across the board they fail at one of the most important parts – staying in touch.

While there should be a balance in the lead generating systems you engage in – working your database or SOI (Sphere of influence) is a golden key, as it is the foundation of your business.

The more you stay in touch with your SOI, the greater your ROI will be.