Its a great time to clean up your database!
You’ve received them. Cursed them. And maybe even sent them. SPAM. How business is conducted will change effective July 1st, 2014, when the Canadian Anti-Spamming Legislation (CASL) takes effect.
We’ve all received them in various shapes and forms. Text messages to sign up for a promotion, emails from a dying millionaire who wants to give their fortune to you, and voicemails from automated systems trying to sell you on a “get rich quick” program. But how will this change the landscape for real estate marketing?
The fines are hefty and could land you with a disconnected website or email in addition to being publicly labelled a spammer.
Find out what you need to do to be compliant with CASL. Click here for details.