You’ve received them. Cursed them. And maybe even sent them. SPAM. How business is conducted will change effective July 1st, 2014, when the Canadian Anti-Spamming Legislation (CASL) takes effect.
We’ve all received them in various shapes and forms. Text messages to sign up for a promotion, emails from a dying millionaire who wants to give their fortune to you, and voicemails from automated systems trying to sell you on a “get rich quick” program. But how will this change the landscape for real estate marketing?
The fines are hefty and could land you with a disconnected website or email in addition to being publicly labelled a spammer.
Find out what you need to do to be compliant with CASL. Click here for details.